A LOVE SUPREME

I am now blogging at a new blog: erdman31.com

If you post comments here at Theos Project, please know that I will respond and engage your thoughts in a timely manner.

Thursday, August 02, 2007

The Truth about Bottled Water

A series of fun facts and blind water taste testing!



"It's all in how you sell it."

As I have argued on this blog, "selling" is not just about products, anymore, but about marketing a meaningful life. Attaching significance to products within the context of cultivating a more meaningful lifestyle.

If America has been sold so easily on bullshit bottled water products what else are we being sold on? What is the corporate vision for religious significance, for example?

5 comments:

Beautifully Profound said...

Face it, people are mentally retarded and companies could sell people anything. It's actually quite sad. People have become such mindless idiots to believe every BS product advertised in media and companies know and thrive on it.

Jason Hesiak said...

"If America has been sold so easily on bullshit bottled water products what else are we being sold on? What is the corporate vision for religious significance, for example?"

Are you suggesting that the church has sold out? Lol.

And, are you trying to instigate something? Lol.

And, I recently heard an extraordinrily annoying and frustrating "definition" of "political science." "The authoritative allocation of resources." Just something I heard from some random and insignificant place, right? No. Someone who got his undergrad degree in Political Science gave that to me as the "definition" he learned in school!

"Oh, but it isn't just about money," he says in defense (with a small dose of sarcasm even in his own voice)! Oh, but then YOU AND I are "resources," I say in bitterly heated anger!!

Jonathan Erdman said...

All I am doing is observing that we have a culture that cares more about how we are being sold than what we are being sold. So, our sense of taste (literally in the case of bottled water) is not for the product itself, but for the way in which it is packaged.

Is it possible that this is the same way we approach deeper issues? Religion? Meaning? God? Church? Values? Morality?

I think that the test case on bottled water reveals our general approach to life as a whole in America, which is an approach centered on the sale to the consumer.

Melody said...

I never understood bottled water until I moved to Indiana where the water is mostly iron and calcium build up.

Haven't they ever heard of water treatment plants?!

Jonathan Erdman said...

Yes. Indiana water is horrible. Some kind of water filtration system at home is a must. Unless, of course, you are one of my friends who just drinks soda/pop/coke all day. (Crf. dentures at age 43.)