A LOVE SUPREME
I am now blogging at a new blog: erdman31.com
If you post comments here at Theos Project, please know that I will respond and engage your thoughts in a timely manner.
If you post comments here at Theos Project, please know that I will respond and engage your thoughts in a timely manner.
8 comments:
Well, seeing as I don't have a car. No.
Anyone else find it interesting that even our cars have to "turn us on" now???
Is there any area of life that isn't supposed to stimulate us or sex us up????
Cars used to be about getting around. They then became about style and having fun. And now they are about pure sensuality?
I'm afraid my Buick LeSabre doesn't do the trick.
Everything is supposed to be sexy. Cars, drinks, couches, fastfood.
All sexy.
One summer I worked for a photographer and during a shoot for a dance class full of five to eight year olds I heard one of the mother chirp, "Smile sexy girls!"
Bet they grow up to have a great sense of what makes them valuable.
In any case, sexy is good advertising. Cheap advertising, but it yields far greater results than either humor or cuteness (the other cheap types of advertising), so why stop using it?
'Tis true that all marketing/advertising aims at "sexy." Sex appeal is the name of the game. What I think separates this commercial (and it is "Cadillac," for goodness sake!) is that the car is supposed to sexually stimulate you. Other car commercials seem to aim at making you look sexy (so you can get the hot girls or be a hot girl, yourself) or make you feel sexy (and hence more confident). This commercial struck me as a bit different because the message seems to me to be more blatant: You will be turned on. So, the car is no longer a means to an end: Look/feel sexy so that you can have confidence and be more sexy, yourself. Instead the car is something of a sexual end in and of itself.
This commercial struck me as a bit different because the message seems to me to be more blatant: You will be turned on. So, the car is no longer a means to an end: Look/feel sexy so that you can have confidence and be more sexy, yourself. Instead the car is something of a sexual end in and of itself.
I grant that this is a less common type of sexual advertising, but it isn't new.
The old Herbal Essances commercials, "A Completely Organic Experience". The women would wash their hair while sounding as if they were having an orgasm...organic = orgasmic. It must have worked because they used that campaign for quite a while.
I've seen other instances of it, but I admit to not recalling which products it was for, probably because they weren't as succesful and didn't run for as long.
One thing that all the adverts have in common is that they are aimed at women. I seriously doubt you could successfully level that kind of campaign at a man.
I often hear women say, "This dessert/book/whatever is better than sex!" when they want to describe how much they like something. This just plays into that mind set...or maybe that mind set comes from this kind of advertising - I don't know.
Yes! Good thought. I remember the orgasm commercials for Herbal Essence.
Also interesting about targeting women. It's as if they are saying, "Who needs a man, when our product can do it for you???"
Melody: I often hear women say, "This dessert/book/whatever is better than sex!" when they want to describe how much they like something. This just plays into that mind set...or maybe that mind set comes from this kind of advertising - I don't know.
Yes, difficult to determine what came first.
Also interesting about targeting women. It's as if they are saying, "Who needs a man, when our product can do it for you???"
Exactly.
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