A consumer Christianity or a comprehensive way of life?

Good link on Christianity and consumerism:
http://blog.christianitytoday.com/outofur/archives/2006/07/from_lord_to_la.html

When we approach Christianity as consumers rather than seeing it as a comprehensive way of life, an interpretive set of beliefs and values, Christianity becomes just one more brand we consume along with Gap, Apple, and Starbucks to express identity.